fbpx

  • START HERE!
  • English Jobs
  • Success Stories
  • Podcast
  • Book
  • Expats Job Offer Miracle
  • About
  • START HERE!
  • English Jobs
  • Success Stories
  • Podcast
  • Book
  • Expats Job Offer Miracle
  • About
Previous Next

Giorgio Giugiaro: When do you innovate?

The gentlemen from Volkswagen where desperate. Here they where, 20 men (women where not present) sitting in front of one young man. A 31 year old Italian, who didn’t even speak German. And he should save their company!

A German carmaker hires a foreign designer. It was unheard of!

Volkswagen had always hired someone who knew “how we do things around here”. Someone who followed the “proven path” and wouldn’t create any wild ideas. Unfortunally – avoiding “wild” ideas got the customers bored. And they went elsewhere.

Now VW was in despair. The corporation had huge debts and might go bankrupt.

They. Needed. Something. New.

SOMEONE new.

Enter Giorgio Giugiaro.

Giorgio Giugiaro should design “the” new Volkswagen. A single model that would  – alone – sell so much that it saves Volkswagen from bankruptcy.

And he did.

In 1974 Giorgio Giugiaro designed the Volkswagen Golf.

PS: Do you have the talent and vision to create the awesome products of tomorrow? Work in Germany!

 

 

Tags: Giorgio Giugiaro, immigrant, innovation

Comments are closed.

Immigrant Spirit Podcast

Chris Pyak is the Author of "How To Win Jobs & Influence Germans".
Chris Pyak is the Author of "How To Win Jobs & Influence Germans".
Recent
  • The Must Ask Question In A Job Interview

    June 13, 2022

    Chris Pyak in “Wirtschaftswoche”

    April 26, 2022

    New German Government & Your Job in Germany

    November 26, 2021

    ISP 067 English jobs at Magna International Europe

    October 8, 2021

    The “Magic” of “Initiativbewerbu ...

    August 16, 2021

Recent Posts

  • The Must Ask Question In A Job Interview
  • Chris Pyak in “Wirtschaftswoche”
  • New German Government & Your Job in Germany
  • ISP 067 English jobs at Magna International Europe
  • The “Magic” of “Initiativbewerbung”

Tags

7 013 Blue Card Career in Germany certified nurses changeHR Chris Pyak coaching Creative Writer Diversity düsseldorf English Native Speaker expatriates expats Expats Career Podcast Expats Career Webinar Frontend Developer germany Graphic Designer Hamburg Henrik Zaborowski immigrant spirit immigrantspirit Immigrant Spirit GmbH innovation intercultural training Interview interviews IT Jobs Java Java Developer jobs jobs in germany live Marketing Jobs Marketing Manager munich PHP podcast podcasts Project Manager Software Developer Software Engineer Testimonials trailing spouses

Social Networks

  • Contact & Impressum
  • Für Arbeitgeber
  • Podcast
  • Book
  • START HERE!
  • English Jobs
  • Success Stories
  • Podcast
  • Book
  • Expats Job Offer Miracle
  • About